Tuesday, 6 September 2016

UiTM Postgraduates Programmes: Mass Communication

Assalammualaikum guys :)

Kepada sesiapa yang ingin menyambung pengajian ke peringkat Sarjana (Postgraduates) dalam bidang Sains Sosial: Komunikasi Massa di UiTM Shah Alam, pihak universiti ada menawarkan 3 program/kursus iaitu:
  • MC701 - Master in Media and Information Warfare Studies  
  • MC770 - Master of Mass Communication  
  • MC780 - Master of Mass Communication (Research)
Tapi tak pasti lagi sama ada pihak fakulti ada menambah program/kursus baru dalam peringkat Sarjana (Postgraduates) ni sebab untuk masa sekarang, hanya 3 program tersebut yang masih ditawarkan but if ada new information about new programme, I will update and share in my blog. Okay. By the way, aku dah sharekan details mengenai ketiga-tiga postgraduates programmes ni di bawah. 

(Passionately Different!)

MC701 - Master in Media and Information Warfare Studies

Programme Details
  • MA (MEDIA AND INFORMATION WARFARE STUDIES) BA (hons.) degree in relevant fields from UiTM or any institution of higher learning recognised by the UiTM Senate, or qualifications equivalent to a BA (Hons.) Degree with the necessary experience in related fields recognised by the UiTM Senate.
  • The programme requires 40 credits. These consist of three components which include:  
    • 4 CORE COURSES (16 credits) 
    • 4 PROGRAMME CORE COURSES (12 credits)
    • 4 ELECTIVE COURSES (12 credits) from five disciplines.
  • Students based on focus of study and experiential learning will take the above courses. 
  • Towards the end of their study period, students can opt to write:  
    • MA Thesis (An empirical research report of not more than 30000 words) or A report analysis of a case based on a selected organisation or issue or prototype production. (A report analysis of not more than 25000 words).
CORE (Compulsory for all CMIWS graduate students)  

Core Courses (Code: MIC)
  • MIC701 Research Methodology
  • MIC702 - Theories on Media, Information Warfare and Perception Management
  • MIC703 - MA Thesis (Plan A)
  • MIC704 - Case Study (Plan B) 
PROGRAMME CORE (Compulsory for all CMIWS graduate students) 
  • Programme Core Courses (Code: MIP)
    • MIP705 - Media Technology and Information System
    • MIP706 - Media Warfare Psychology
    • MIP707 - War, Religion and Society
    • MIP708 - Public Diplomacy, Propaganda and Psychology of Operations 
ELECTIVES (For a start, CMIWS will select the relevant courses for students)
  • Media Warfare (Code: MMW)
    • MMW709 - War and Peace Journalism
    • MMW710 - Film, Broadcasting and Society
    • MMW711 - Message Presentation and Design Strategies
    • MMW712 - Media-State Relations
  • Psychological Operations (Code: MPO) 
    • MPO713 - Strategic Information Searching and Gathering 
    • MPO714 - Psycholinguistics and Warfare
    • MPO715 - Analysis and Interpretation of Mind
    • MPO716 - Literature of Information Warfare & Psychological Operation
  • Information Warfare Technology (Code: MIT)
    • MIT721 - The Mathematics of Politics
    • MIT722 - Investigating the Information and Computer Forensic
    • MIT723 - Information Security Management
    • MIT724 - Information Intelligence
  • International Policy and Strategic Studies (Code: MIP)  
    • MIP725 - Power, Justice and Order in International Politics
    • MIP726 - International Organisations and Regimes
    • MIP727 - International Political Economy and the State
    • MIP728 - International Conflict Resolution
  • Comparative Studies (Code: MCS)
    • MCS717 - Comparative Media System
    • MCS718 - Comparative Religion and Ethics
    • MCS719 - Human Security
    • MCS720 - Control of Information 
MC770 - Master of Mass Communication

Programme Details
  • This postgraduate master programme began in 1996, as a twinning programme with Ohio University. It was approved as an UiTM programme by the Education Ministry in 1998. Students can enter the Master`s programme on a full-time or part-time basis. However, all classes are being conducted in the evening to make the programme more accessible to the public or to attract more potential students.
Course Outline 
  • Semester 1
    • Advanced Public Relations (PRO501)
    • Communication Ethics (COM503)
    • Communication Theories (COM502)
    • English (BEL600)
  • Semester 2
    • Communication Theories (COM502)
    • Communication Research Seminar (COM501)
    • Political Economy of the Media (COM 505)
  • Semester 3
    • Telecommunication Media Management (COM507)
    • Media Law & Regulations (COM 514)
    • Graduate Seminar (COM 504)
  • Semester 4
    • New Communication Technologies (COM 508)
    • Contemporary Issues in Media and Cultural Studies (COM 511)
    • Thesis (COM 520) 
Synopsis of Courses Offered
  • Advanced Public Relations (PRO501)
    • This course is meant for graduate students who may not have exposure to a course in public relations. The course provides an introduction to the processes and practice of public relations. It also discusses and explains the importance of researching and identifying strategic publics of an organization and the communication channels used to complete the public relations process. This course will discuss the potential influence and implications of public relations in business, government and non-profit organizations. It will explore key concepts, themes, and theories in public relations from a variety of perspectives.
  • Seminar in Public Relations Management (PRO 502)
    • This course examines the relationship of public relations management to organizational structure, its environment and communication functions. It emphasizes the internal management and evaluation of public relations programmes. This includes discussion on the importance of research, effective management of relationships with key publics, and ethical issues in public relations. The course integrates academic theory with professional practice.
  • Communication Research Seminar (COM 501)
    • This course examines all the traditional as well as non-traditional research methods used in mass communication research. It includes examining the traditional quantitative methods used in content analysis and semiotics would also be examined. All the landmark studies involving each research methodology would be used.
  • Communication Theories (COM 502)
    • The purpose of this course is to provide an overview of the range of multiplicity and diversity encompassing what is known as communication theory. It shows how the variety of challenges and perspectives can be used as deconstructing tools to unravel communication theories and examine images, assumptions, practices and premises hidden within. While introducing the student to major school of thought, the major focus of the course is examining communication theories developed within and external to communication studies through examining historical, intellectual and contemporary events-cultural, political and technological. 
    • We will be tracing some of the theories and the major schools of thought through historic periods, and will refer to the ones most evident in Malay thought/society. Hence we are not attempting to learn all the theories, or what has been labeled as such. 
    • Through cultural and technological changes, new media and modes of communication emerge which in turn transform media, communication and culture themselves. Both media and communication and the understanding of it are in the constant process of restructuring. Within the known range, our objective is to know a limited number of major theories well, and have an acquaintance with certain other ones that might be useful as they come up in other courses.
  • Communication Ethics (COM 503)
    • This course will endeavour to discover universal ethical values for professionals of mass media. It will look at recurring criticisms of media and media practitioners and the limitations of these criticisms.
  • Graduate Seminar (COM 504)
    • Graduate seminar will be conducted by instructors who possess expertise in a specific paradigm in mass communication research. It is designed to be open-ended so that student could benefit from instructor who will guide them in exploring the related topics.
  • Political Economy of the Mass Media (COM 505)
    • This course examines the intricate relationship that exists between media owners and the political and economic elite. It examines how diversify of media is lost and monopolistic trends of media ownership develops. The implication of over commercialization of media business and freedom is also studied.
  • International Communication (COM 506)
    • This course examines the role of international media communication among and between nations and people. It will also look at the problems arising from an imbalanced flow of information in the world.
  • Telecommunication Media Management (COM 507)
    • Telecommunication media management is an analysis of the competitive environment facing today’s media. This course will study various management principles and concepts that can be applied to media companies to help ensure that they operate effectively. Students will also examine media management cases. 
  • New Communications Technologies (COM 508)
    • This course will examine selected technologies of broadcasting, cable, satellites, telephony, information and multimedia systems. It will also examine the economic and regulatory frameworks.
  • Seminar in Media Trends and Criticism (COM 509)
    • This course takes a critical view of the current media trends and critical analysis of the media. It will focus on the cultural as well as aesthetic approaches toward media products.
  • Contemporary Issues in Media and Cultural Studies (COM 511)
    • This course will provide a broader theoretical context to the discourse on media studies by focusing on current major areas of concern. The course will examine contemporary issues and their impact on the study of the media, for example, the recurring debate on cultural imperialism, cultural identity, gender issues, globalization, etc.
  • Multimedia Techniques (COM 512)
    • This course examines the emerging technologies of telecommunications and information technology. It will look at the convergence of the two media as well as the applications. It will use case studies, especially that of the Multimedia Super Corridor (MSC) of Malaysia.
  • Media Law and Regulation (COM 514)
    • This course is designed to study the macro issues relating to mass media laws and regulation in Malaysia and other countries. It will also examine issues of deregulation and liberalization of mass media laws, emerging laws such as the cyber laws of Malaysia as well as other laws designed to control the Internet.
  • Directed Study (COM 515)
    • Students who wish to work on a particular area of study can seek out instructors with expertise on the area to supervise them. They may undertake empirical research or projects. Students will work on special problems in depth under a planned programme which is approved by the advisor. 
MC780 - Master of Mass Communication (Research) 

Programme Details
  • This programme began in 1996, as a twinning programme with Ohio University. It was approved as an UiTM programme by the Education Ministry in 1998. Students can enter the Master`s programme on a full-time or part-time basis. However, all classes are being conducted in the evening to make the programme more accessible to the public or to attract more potential students. This programme will take about one (1) to three (3) years for full-time students and one-in-a half (1 1/2) to (5) years for part-timers.  Students will have to work on a thesis but can attend a minimum auditing courses (no fee imposed). Students need to consult lecturers (thesis supervisors) on an occasional basis. 
Career Opportunities  
  • Graduates from the Master`s and PHD programmes have wide career opportunities in the rapidly developing mass communication industry. they can be employed in all media industries nationally and internationally. Many graduates also become lectures in colleges and universities.
For more information, you guys can visit Institute of Graduate Studies (IPSis).


  1. Replies
    1. hai can i ask you something, since the fees charge by per semester how about research program do they also have semester?as far as i concern they need to do the research until they complete . no idea about the semester thgy. need ur urgent help here.

    2. Hai Ian. If I'm not mistaken for the research program there have 4 semester to complete the study (research) but if you didn't complete the research on time you have to continue for the next semester until you finish it. That's all I can say to you. Thank you Ian for your time and comment.

  2. Hi, I'm currently in my final year masscomm degree and been thinking of pursuing master too. Mind explaining the differences between doing part time & full time? Will the classes be held on weekdays or weekends? I'm thinking of working and studying at the same time and not sure how to make it work. I also plan on doing coursework instead of research.

  3. Hi Addy, does MA program in Media and Information Warfare studies receive international students? I'm from Vietnam and I wonder that if all courses in this master's program are taught in English? I have to ask this question because I don't know any word in Bahasa Malaysian. Thank you.

  4. hi, may I know, can someone who are not in the field of masscom and dont even have the basic also able to apply for master in masscom or not? btw, im from history dept.

  5. looking partime researcher for thesis on CCC...0192550333